Chroma Cathay朱華
The Studio

A studio of cultural color.

Chroma Cathay turns cultural color, photography, textile, and architecture into source-aware palettes, datasets, and design-ready exports. It is the publisher of Chinese Color Atlas and Japanese Color Atlas, with Architecture Color Atlas as a live sister and Korean systems in research.
The atlases proved the model can be repeated: Chinese Color Atlas proved depth, Japanese Color Atlas proved repeatability, Architecture Color Atlas proved the studio can run independent visual-atlas products. Chroma Cathay is the entity that ties them together — and the home for everything we publish next. A studio by TOTM Tech.
Principles
01

Source before style

Every serious atlas entry needs provenance, caveats, and a clear distinction between measured color, attested name, and design approximation.

02

Tools, not moodboards

A page should let you copy, export, compare, or reuse a palette in Figma, CSS, Tailwind, Procreate, AI prompts, or a design brief.

03

Concrete verticals

We speak about visual culture, but each shipped product is concrete: Chinese colors, Japanese colors, architecture photography, and the systems to come.

04

Authority, not duplication

The studio earns trust by curating and citing — never by re-hosting what the atlases already do best.